How much will your investment actually get you?
If you’ve ever had building work done, you’ll probably have noticed just how much quotes can vary from one company to another.
But why is that?
The simple answer is that, unless you have a clear checklist and every company is pricing exactly the same job, you’re probably not comparing like for like.
If everyone is quoting for the same deck, using the same quantity and quality of materials, from the same manufacturer, with a similar amount of labour, you would expect the prices to be reasonably close.
But even then, they may not be identical.
Every business has different running costs.
A small two-person business might have one van, one set of tools and no large yard or office to maintain. A larger company might have several teams, multiple vehicles, a sales team, company cars, fuel, office staff, a large yard, insurance, pensions and plenty of other overheads.
None of this automatically makes one company better than the other. It simply means their businesses cost different amounts to run.
And ultimately, those costs have to be reflected somewhere in the price.
So what are you actually paying for?
This is where things get interesting.
A larger company may look more established and professional, and that can absolutely give you peace of mind. But it’s worth asking yourself:
What part of my investment is going into my deck, and what part is paying for the business behind it?
Equally, a smaller company might offer a more personal service because you’re dealing directly with the person designing and building your deck.
Neither approach is automatically right or wrong.
The important thing is understanding what you’re getting for your money.
A larger company may be able to negotiate better material prices because they purchase in much greater quantities. But that doesn’t necessarily mean the saving is passed directly on to you.
With a smaller specialist company, you might be paying for the experience, knowledge and personal involvement of the person actually building your deck.
For me, that personal involvement is important.
My clients deal directly with me. I listen to their ideas, explain what I think will work best, offer alternatives and explain the reasons behind my recommendations.
And when the build starts, I’m the person who turns up and builds the deck.
The person who quoted for the job is the person responsible for delivering it.
That means I have a personal investment in the finished result. Every deck becomes part of my reputation, my portfolio and my future business.
That matters to me.
Experience has a value too
I might not always be the cheapest quote — and I certainly don’t try to be.
I’m a skilled decking contractor with more than 20 years of experience, and that knowledge has value.
My job isn’t simply to put boards down.
I’m designing the deck to work for your space, your lifestyle and your budget. I’m considering the layout, the structure, material efficiency, waste, access and how the finished deck should perform over time.
Sometimes spending a little more in the right areas can save you money later.
And sometimes, spending more simply gets you a more premium finish.
Those are two very different things.
I’ve also seen situations where certain products are priced above their normal retail cost because the contractor has added their own markup. There’s nothing inherently wrong with a business making a profit — every business needs to — but it’s worth knowing what you’re paying for.
Comparing quotes properly
So when you get several quotes, don’t just look at the final number.
Ask yourself:
What exactly am I getting for that price?
If the quotes are for:
- The same size deck
- The same design
- The same decking product
- The same subframe
- The same specification
- The same installation method
- The same amount of work
…and one quote is thousands of pounds more than another, it’s perfectly reasonable to ask why.
There may be a very good reason.
But you should understand what that reason is.
A smaller company may have fewer overheads. That doesn’t make them better or worse at building decks.
Likewise, a larger company isn’t automatically better simply because it has more staff, more vehicles or a bigger office.
You’re paying for the skill, experience, materials and finished result — not simply the number of people standing on your garden.
Make sure you’re comparing like for like
If you ask three companies for a quote and each one has interpreted your project differently, you’re not really comparing three prices.
You’re comparing three different ideas.
And that’s where things can become confusing.
It’s absolutely fine to ask a contractor for different options. Perhaps timber, recycled plastic or aluminium subframes. Perhaps a standard composite board or a premium one.
But make sure each option is clearly priced and specified.
That way, you’re making a genuine comparison.
Where does the money actually go?
One thing that often surprises homeowners is how much of the cost of a deck isn’t actually the decking board.
Regardless of which board you choose, the subframe still needs to be constructed properly.
The quantity of structural material may be very similar. The labour involved in building the frame is still required, and although installation times can vary slightly between decking products, the difference isn’t always as significant as people expect.
A large proportion of your investment is therefore going into the substructure, labour, preparation and installation.
The biggest price difference often comes from the finish you choose.
As a rough guide, you might see something around:
| Subframe | Basic composite finish | Premium composite finish |
|---|---|---|
| Timber | £300–£350/m² | £400–£550/m² |
| Recycled plastic | £400–£450/m² | £550–£650/m² |
| Aluminium | £450–£550/m² |
These figures are intended as a general guide rather than a fixed price. The actual cost can vary considerably depending on access, ground conditions, design, steps, height, preparation, location and the specific products being used.
The cheapest quote isn’t always the cheapest deck
When you’re investing several thousand pounds into your garden, the question shouldn’t simply be:
“Who is the cheapest?”
A better question is:
“What am I getting for my money?”
Look at the specification. Look at the materials. Look at the structure. Look at the experience of the installer. Look at how involved they will be in your project.
And most importantly, make sure you’re comparing the same job.
Because a £5,000 quote and a £10,000 quote might sound like they’re offering the same thing.
But if they’re not actually building the same deck, you’re not comparing prices.
You’re comparing completely different investments.
